Krazy Glue’s Viral Christmas Tree

Picture for story about Krazy Glue's viral Christmas tree shared on YouTube and Facebook

This week’s digital marketing success story is of course about a Christmas marketing stunt by Krazy Glue involving:

  • A Christmas tree.
  • A few drops of Krazy Glue.
  • 200 lb. plus ornaments.

NOTE: No fingers were glued together in the hanging of these ornaments.

What Can We Learn From Krazy Glue: How a product demo goes viral.

Example: Krazy Glue created the kraziest (sorry, I had to) Christmas tree I’ve ever seen and put it in New York City’s Liberty Plaza.

Apparently, a few drops of Krazy Glue can hold a full size ping pong table, foosball table, go-kart and more to a Christmas tree.

Why Was This Krazy Christmas Tree Stunt Effective?

1.3 million views may seem small to deem something as viral compared to other YouTube videos, but in the context of a super glue company’s product demonstration, it’s a high number.

Most importantly, when you see only a few drops of Krazy Glue hold up a 1980’s style arcade game, you are not repairing that college alumni mug with any other adhesive.

The Bigger Picture: An Example of Product Storytelling at its Finest

When a company nails product storytelling, it does several things but two stand out:

  1. Entertains — Did you see that tree?!
  2. Informs — Krazy Glue can hold up a full size drum set.

Good storytelling is difficult but powerful. It’s why Casey Neistat is huge on YouTube and how Shonduras became a Snapchat star.

I certainly don’t have all the answers on how to tell a great story but that’s why krazy (sorry again) examples are important. If Krazy Glue can make a super glue product demonstration go viral, what kind of outrageous product demonstration do you have up your sleeve?

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Even though I write this on every post, thanks for reading.

Press the heart button if Krazy Glue’s Christmas tree was the first time you have seen with a go-kart held up by super glue.